Ultimate definition. Ultimate Style.

Whether you aim to achieve a fashionable straight look or trendy curls, WAVE PRO offers great forming solutions ensuring ultimate care.

Discover the perfect foundation for your professional in-salon treatments by WAVE PRO. Perfectly defined, long-lasting curls are essential to a trendy natural styling. WAVE PRO Perm and Neutralizer is an effective perm system specifically designed for professional hairdressers by experts in perming. Furthermore our styling experts have developed a reliable straightening system – the WAVE PRO Straightener and the WAVE PRO Neutralizing Cream.

ACT Group DMCC not only developed the several hair forming powders for Wave Pro but also was responsible for brand strategy, brand creation and implementation.